Manage your business brand on Facebook

If you’re already in business you know the importance of building and managing your brand. And you’ve probably heard of Facebook and Twitter. But have you started to harness the power of these communities to interact with your customers, both current and prospective? You may be thinking that since you already have a website for your business you don’t need a Facebook page. Well in this article you’ll discover why it may be handy to have both plus get access to a free guide to setting up your Facebook business page.

If you’re pursuing business or self-employment as a money making strategy you know the importance of building and managing your brand. And you’ve probably heard of Facebook and Twitter. But have you started to harness the power of these communities to interact with your customers, both current and prospective?

Peter Fletcher has written this very useful guide on “How to build a vibrant business community using Facebook Pages“. In his introduction Peter explains why you may consider a Facebook page for your business:

Facebook presents a powerful opportunity for business. At one stage it was just for college kids. But that’s no longer the case. As this is written the social networking platform has well over 200 million active users. If Facebook were a nation it would be one of the earth’s most populous. Over 100 million log on at least once per day and these users upload over 850 million photos every month.

But, importantly for business, Facebook’s fastest growing demographic is 35 years of age and older. They’re connecting, they’re communicating, and they’re spending. It’s fertile ground for business.

Early in 2009 Facebook released a new version of Pages. Business Pages, or Fan Pages as they’re also known, harness the power of some of Facebook’s most popular applications. Previously these applications were only available on personal profiles, but today they’re being used by business to leverage connections and engage and interact with their community in new and creative ways.

First, I hope to demonstrate how Facebook Pages provide a unique opportunity for marketers to build active communities around their business. Second, I plan to reveal some of the new skills that are essential to online marketers in order to create engagement and dialogue, and to tap into trends and fashions. Finally, I hope to show that the development of a vibrant business community is within reach of anyone with the passion, will and drive to create outstanding results.

A Facebook page as a compliment to your website

You may be thinking that since you already have a website for your business you don’t need a Facebook page.

Firstly I ask how often is the content on your website updated and is it easy to do so? You can post new information, articles, photos and videos very easily to your Facebook page. And even better people can interact with them – and you can interact back. It’s great to have such a conversation with your customers.

Secondly, my thought is that if Facebook is where people hang out then I want to make it easy for them to interact with me where they are. I don’t want to force them to come to me. Sure I’d love for everyone to come back to my website, but most importantly I want them to be able to get value reading my stuff wherever they are.

Time to get started

Even, and perhaps especially if you are brand new to considering social media as part of your business brand management I recommend you read Peter’s book. It is easy to read and includes a step-by-step guide into starting your Facebook business page. It’s already helped me tune my Facebook page.

While you are on Facebook setting up your page you are welcome to connect to my Facebook page. I look forwarding to discussing personal finance with you there or in the comments below or wherever you like to hang out. 🙂

Protect your personal brand with your own domain name

Building your personal brand is essential to earning more whether you’re an employee or self-employed. If you haven’t heard that already then you will when you explore career and professional development, and I will be writing more articles about it too. (Check out “Crush It! Why now is the time to cash in on your passion“)

But this tip could not wait for any precursor articles about personal brand as time is of the essence. Plus it is super quick and cheap to implement so you can and should take action now.


You know the internet is massive in its reach and influence so protect your personal brand on the internet. One way to do that is with your own domain name like www.matthern.com

You’re probably already familiar with this concept as celebrities and experts in the media tend to all have their own domain.

Luckily I didn’t wait…

Don’t wait until you’re famous or even just recognised as being prominent before getting your own domain name. It’ll probably be too late.

Fortunately I took action within a week of being given this advice in May 2003. I later discovered there is a prominent Canadian author who shares my name. Now he includes another word before his name in his domain name.

I wonder how many of his fans land on my site by typing matthern.com into their browser out of habit? Don’t let that happen to you some time in the future. If I had waited until I started my own business then I would have missed out on my own .com domain name.

Your own domain name is useful right now too

Having your own domain name right now can give you your own dedicated e-mail address that you will have for your lifetime. Say goodbye to being shackled to your internet service provider because so many contacts have that e-mail address.

Plus next time you apply for a job you put that personalised e-mail address on your CV. Looks much more professional. And given it is not that common (yet) I bet it stands out to recruiters and makes them curious.

Later that domain will be the home of your blog. But that’s for another article.

Register your children’s names too

Immediately after they were born I registered domains for my two children, Sophie and Isaac. Plus I’ve registered domains for my wife and sister.

One day they will all thank me for protecting their personal brand. (And if they don’t thank me I’ll sell the domain name to the celebrity or other enlightened person of the same name. 🙂 )

Quickly and cheaply getting your own domain name

You probably realise that .com domains are the most popular and recognisable. So if available buy yourname.com. The great news is that you don’t need to be a registered company to do so.

I use GoDaddy, one of the largest domain registrars. The domains are low cost, easy to register and come with a free personalised e-mail address at your own address. (Awesome!)

Buying .au Australian domain names

Australians may also like to buy the .com.au address, but there are restrictions in that you need to be a registered business with your own ABN. If you have an ABN then get your .com.au domain as well. (Unfortunately my uncle beat me to hern.com.au as he already had his own business.)

Don’t pay hundreds of dollars per year to register a .com.au domain. You can get them for about $30 to $40 for the minimum two year registration. (I’ve used Intaserve and Smartyhost. They are no frills but that’s ok for now since you just want to own the virtual real estate of your domain name.)

Got it? Now go register your name as a domain name and protect your personal brand.

Why now is the time to cash in on your passion

Crush It!: Why Now is the Time to Cash in on Your PassionIf you would love to be pursuing and profiting from your passion then I am excited to be sharing this book with you. I’ve just finished reading Crush It! by Gary Vaynercuk.

Gary Vaynerchuk passionately believes that now is the time to be cashing in on your passion, and I wholeheartedly agree with him. In Crush It! Gary gives you an insight into his story of how he built his personal brand with great success through Wine Library TV. Plus he shares tips and strategies for how you too can cash in on your passion.

If you are seeking inspiration and motivation to profit from your passion then this is a great book to start with. (It certainly inspired my wife to get cracking.)  Crush It! is very big picture but also includes some of the “How To”s.

Watch my brief video review below for a summary of the tips Gary shares for how you too can Crush It! and cash in on your passion.

Making money writing about your passion

Ever since I was in high school I have striven to discover how to pursue my passions and make money doing so. Technological and social advances in the last decade have made this possible for us all with very little investment of money. You just start out investing your time, which is fine because you love spending time on your passions.

Today I came across two really useful articles about doing this.

Why Now is the time to Cash in on your Passion

Crush It!: Why Now is the Time to Cash in on Your PassionFirst I came across a review by BookRapper Geoff McDonald of the book “Crush It” by Gary Vaynerchuk. Crush It is about “Why Now is the time to Cash in on your Passion”. I’ve been a fan of Geoff’s BookRaps for a couple of years and this review of Crush It! is just as insightful.

I recommend watching the video of Gary Vaynerchuk in Geoff’s article. Vaynerchuk passionately expresses that you should pursue your passion and that you should be able to make money doing so. In the video Vaynerchuk talks about starting a blog about your passion. Then once you build a community of regular readers you can start to monetise the traffic.

How one Australian has made money blogging

Secondly I just read an article by professional Australian blogger, Neerav Bhatt in which he reveals how he makes lots of money from blogging. He makes enough that he quit his former salaried role, which is something almost all of my financial planning clients dream of doing. As Bhatt reveals he writes about his expertise, his experiences and his passions.

I’m sharing my passion with you right now

This site is me writing about my passion. I wasn’t always a financial planner – I started my working life as a petroleum engineer for BHP Billiton Petroleum. But all the time I was reading and learning about managing and making money.

When I eventually changed careers and started studying financial planning I constantly thought “why didn’t anyone tell me this about money and wealth creation?” I just had to tell everyone I knew. At the time my outlet was dinner parties. Now I write and speak.

I am passionate about sharing the simple, easy to understand things about money that have a high impact on your lifestyle but at also are low effort to implement. In that way I dream for us all to have enough money to pursue our passions. Plus you’ll have more time to pursue your passion because you’ll be spending less time managing and stressing about money.

What’s your passion? Time to start sharing it with people via a blog? You’ll discover other people as passionate as you living all over the world. For the next steps read the above resources.

Try to make your passion a business

Today, KPMG partner Bernard Salt is a well known commentator in the media as a perceived expert on demographics, especially in relation to its impact on property.

In his article in The Australian today Bernard Salt shares some of his lessons from his media journey, which started twenty years ago at the age of 32. It may seem glamorous but it has not always been easy and has taken “perseverance” in the face of well meaning advice from other “experts”.

 I strongly believing in identifying, pursuing and profiting from your passions so I recommend you read Salt’s article “Try to make your passion a business“.

(If the direct link has expired you can read the article here.)